Grass Routes co-founder Claire Prest is this months female hero of the month according to business magazine The Next Women. Quite a prestigious honor, especially as we celebrate International Women’s Day.
Excepts from the article here:
Working as a business woman in India can be challenging. Therefore Grass Routes is keen to encourage female participation in the travel industry, whilst also remaining respectful to the local culture and traditions. Claire says; “Unfortunately in India few women are involved in the tourism industry (except for cottage industries). There is still a lot of stigma attached to befriending foreigners, which is a real shame. We encourage women to participate and often enjoy their culinary skills in rural villages! Funnily enough its in tribal and rural villages where we find the strongest women. Urban centres can’t cope with the rapid change.”
And what does the next year hold for Grass Routes? Claire says “We are looking forward to strengthening our ties with the local communities. We will soon be heading out to conduct our annual meetings and bounce around ideas for improvements or further development. We are also designing a cycling itinerary and tying up with different associations for more overland adventures.”
Full article can be read here.
Working as a business woman in India can be challenging. Therefore Grass Routes is keen to encourage female participation in the travel industry, whilst also remaining respectful to the local culture and traditions. Claire says; “Unfortunately in India few women are involved in the tourism industry (except for cottage industries). There is still a lot of stigma attached to befriending foreigners, which is a real shame. We encourage women to participate and often enjoy their culinary skills in rural villages! Funnily enough its in tribal and rural villages where we find the strongest women. Urban centres can’t cope with the rapid change.”
And what does the next year hold for Grass Routes? Claire says “We are looking forward to strengthening our ties with the local communities. We will soon be heading out to conduct our annual meetings and bounce around ideas for improvements or further development. We are also designing a cycling itinerary and tying up with different associations for more overland adventures.”
Full article can be read here.
